Qualifications
The retail centre market in Poland is becoming increasingly competitive. There are currently over 480 traditional shopping centres, commercial parks and factory outlet centres in the country, and the total area of retail centres has already exceeded 10 million sqm.
The potential is huge and the role of PR in individual shopping centres is increasing every day
The days of clichéd events and pro-sales campaigns are coming to an end, customers are looking for new experiences that will inspire them with ideas not only for shopping, but also for spending their free time. Shopping centres are becoming places of entertainment, facilities open to the surroundings, that are meant to unify and co-create the space around it.
The importance of business communication is also growing
The presence of the centres in the industry media is an indispensable aid in the commercialisation process. Interviews and case studies create an image of the facility at all stages of its implementation. Collaboration with tenants, employer branging and loyalty programmes are slowly becoming "must haves" in a modern developed internal communication strategy.
Media relations
Tenant relations
Corporate PR
Public affairs
Crisis Management
CSR
E-PR
Brand PR
